Brand Rating:

Drunk Elephant

Poor

Coming soon

Score Coming soon

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

Leaping Bunny

PETA Cruelty-free

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Rated: October 15, 2025
Category: Beauty care
Subcategory: Skincare

Overview:

Sustainability Coming soon

Non-toxicity Coming soon

Drunk Elephant is a skincare brand known for its "clean-clinical" approach, focusing on products free from what they call the "Suspicious 6" ingredients.

Highlights

• coming soon!

Sustainability

score : Coming soon

Drunk Elephant has made some efforts toward sustainability, notably with its recyclable packaging initiative. However, the brand's sustainability strategy remains limited. Many of its products, like the Littles and Midi sizes, contain packaging that is only partially recyclable, with a few items explicitly noted as non-recyclable on its site. While the brand is transparent about its use of high-quality ingredients like marula oil—sourced responsibly in alignment with local regulations in Namibia—its general sustainability efforts lack concrete environmental impact targets and broader third-party certifications.

Despite efforts to source sustainably, Drunk Elephant does not provide extensive information on carbon reduction or water conservation measures, areas critical to minimizing environmental impact in the skincare industry.

Non-toxicity

score : Coming soon

Drunk Elephant prides itself on using non-toxic, biocompatible ingredients, avoiding the "Suspicious 6" that could irritate or damage the skin. This commitment to skin health has made it popular among clean beauty advocates. However, Drunk Elephant includes both natural and synthetic ingredients, which can be somewhat contradictory for consumers expecting entirely natural products. Notably, the brand is free from parabens and synthetic fragrances, but it does use some synthetic preservatives and stabilizers like phenoxyethanol, which can cause irritation for sensitive users.