Brand Rating:

Kaylaan

Conscious

8/10

Score 8/10

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

B Corporation Certified

Leaping Bunny

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Rated: October 15, 2025
Category: Beauty care
Subcategory: Oral Care

Overview:

Sustainability 7.0/10

Non-toxicity 7.0/10

Kaylaan is a sustainability-focused oral care brand that makes toothpaste tablets as a plastic-free alternative to traditional toothpaste tubes.

Highlights

• Plastic-free, backyard compostable packaging

• Sustainable alternative to traditional toothpaste

• Highly sustainable ingredient sourcing

• Non-toxic formulations

• Refill business model

Sustainability

score : 7.0/10

Packaging

Kaylaan's toothpaste tablet tins are made from aluminum (a forever recyclable) and their refill pouches are 100% backyard compostable. Their floss comes in a glass container and is recyclable/ reusable.

Ingredient Sustainability

Kaylaan doesn't provide a complete list of all ingredients sourced for their products. The key ingredients they list are all sustainable and low impact. Their floss is made from candelilla wax and cornstarch, making it an exceedingly sustainable alternative to traditional petroleum-based flosses.

Energy Use and Footprint

There is little to no publicly available data regarding energy use or carbon footprint. Kaylaan claims to ve a carbon-neutral company but does not provide much detail about how this is accomplished or any third-party verification.

Waste Management

There is little to no publicly available data regarding waste management or mitigation strategies in production.

Business Model

The brand's business model is incredibly slow, as they offer just a handful of products in total. These products are evergreen with minimal (essentially zero) churn and no seasonal, trend-driven, or limited edition products.