Brand Rating:

Lifelong

Top Choice

10/10

Score 10/10

Free PDF

Download this brand evaluation

Get the complete Shifting Gaia evaluation as a PDF, sent to your inbox.

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).
See how we rate.

Rated: October 15, 2025
Category: Beauty care
Subcategory: Body Care

Overview:

Sustainability 9.0/10

Non-toxicity 7.0/10

Lifelong is a plastic-free deodorant brand that offers a refillable liquid roll-on deodorant.

Highlights

• Plastic-free, backyard compostable packaging

• Sustainable alternative to traditional deodorant

• Highly sustainable ingredient sourcing

• Non-toxic formulations

• Refill business model

Sustainability

score : 9.0/10

Packaging

Lifelong essentially offers two products: their refillable aluminum case and their refill pouches. The case is 100% aluminum (a forever recyclable) and the refill pouches are biodegradable/ compostable. The refills actually come in the form of “powder to liquid,” which means they can ship without water and greatly reduce emissions from shipping.

Material Sustainability

Lifelong sources just a handful of ingredients for their deodorants, all of which are either sourced from low impact crops or for synthetics, are minimally/ negligably harmful to the environment.

Energy Use and Footprint

There is little available information regarding production and overall emissions across the supply chain. They claim to work with one of Europes most sustainable, certified manufacturers but offer no other details beyond this.

Waste Management

Lifelong's business model lends itself naturally to waste reduction. They offer an alternative to traditional deodorant that greatly reduces much of the waste present in the industry.

Business Model

The brand's business model offers just one product, which is divided between the refillable case and 3 scent options (including scent-free). They have essentially 0 product turn and present a 100% evergreen line.

Non-toxicity

score : 7.0/10

Lifelong's includes few ingredients, most of which fall under the least toxic category for synthetic ingredients. The highest EWG score for any ingredient used (meaning highest risk), is only a 3, which makes their formulations by and large non-toxic.