Packaging

Its supplement powders and capsules are housed in glass, which is endlessly recyclable and reusable, and the brand runs a refill system: subscription reorders arrive in backyard-compostable pouches made from plant sources, designed to refill the original glass jar rather than ship a new bottle each time. By the brand's own account this eliminates hundreds of thousands of single-use glass bottles and lids a year, which is a meaningful structural choice rather than a cosmetic one.

Plastic has been pushed almost entirely out of the system. The one place it remains is the lids, which currently use post-consumer recycled plastic, and the brand has stated it is moving these to plant-based lids that break down in industrial compost within six months or home compost within a year. Outer cartons are FSC-certified, and the skincare line uses glass bottles with recyclable caps alongside tubes made from sugarcane-derived bioplastic. 

Ingredient Sustainability

A large share of the botanicals are certified organic, including ashwagandha, amla, maca, schisandra, epimedium and stevia, and the brand excludes palm oil and soy entirely, which removes two of the most deforestation-linked commodities from the supply chain before sourcing even begins. Several oils are low-impact by nature: rice bran oil in the Acid Potion is a byproduct of rice milling, and sunflower oil is a low-input crop. 

The mineral-based products such as Magnesi-Om rely on magnesium salts and lab-made actives that carry no overharvesting or land-use footprint at all.

There are, however, watch-points among the wild-harvested ingredients, and these are the main reasons the score is not higher. Rhodiola rosea in SuperYou is wildcrafted from the Altai Mountains in Siberia; rhodiola is a slow-growing alpine perennial that has been overharvested across much of its range, so even responsibly managed wild collection carries real pressure on the species. 

Kelp in SuperHair is wild-harvested in Iceland, and wild seaweed harvesting can disrupt marine ecosystems, although the brand describes these as managed, sustainable kelp forests. Saw palmetto is wildcrafted in the United States, and shilajit (in Sex Dust) is a mineral resin collected from high-altitude rock, which carries its own collection pressure. Cacao, while organic, sits in a category with industry-wide deforestation and land-use concerns that organic status alone does not fully resolve.

Energy Use & Carbon Footprint

Moon Juice does not publish any greenhouse gas emissions data, has no stated renewable energy commitment, and does not claim carbon neutrality or any offsetting program. There is no third-party verified climate certification of any kind.

Some indirect positives exist: the emphasis on regenerative farming and responsible sourcing lowers the embedded carbon of its ingredients, and the move toward glass and compostable materials reflects a broader environmental mindset. Glass is also heavier than plastic, which can raise transport emissions, so the packaging choice is not automatically a carbon win. 

Waste Management

Waste is handled thoughtfully. The headline feature is the refill program: subscribers receive compostable refill pouches to top up their original glass jars, which directly cuts single-use packaging across the powder and capsule range. Beyond packaging, the brand repurposes the pulp from its cold-pressed juices into snacks or compost rather than discarding it, which is genuine byproduct upcycling, and its retail spaces use compostable cups, lids, straws and wrappers.

The refill system is the right model and is reasonably well developed, though it is tied to subscriptions and applies mainly to the ingestible lines rather than the glass skincare, and there is no formal buyback scheme.

Business Model

Its catalog is largely evergreen rather than trend-driven: supplements and adaptogen blends are designed for daily, long-term use, the brand emphasizes quality, clinical dosing and the absence of fillers, and it positions itself around mindful, ongoing wellbeing rather than disposable novelty.

Counterbalancing that, the commercial model leans heavily on urgency and discounting. The site runs near-constant promotions, aggressive subscription incentives, first-order discounts and free-gift-with-spend thresholds, and it introduces new products and bundle stacks at a steady clip. Subscriptions for consumable products are a reasonable fit, since you finish and replace a supplement, but the promotional intensity and the steady stream of new launches lean toward encouraging more frequent purchasing.