Brand Rating:

Purito

Conscious

Coming soon

Score Coming soon

The Shifting Gaia rating evaluates brands based on sustainable practices, ingredients and materials, and social responsibility, among others. Below are a few factors influencing this brand's score:

Certifications

Leaping Bunny

PETA Cruelty-free & Vegan

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Rated: October 15, 2025
Category: Beauty care
Subcategory: Skincare

Overview:

Sustainability Coming soon

Non-toxicity Coming soon

Purito is a South Korean skincare brand established in 2014 that markets clean beauty, transparency, and effective natural ingredients.

Highlights

• coming soon!

Sustainability

score : Coming soon

Purito has shown a strong commitment to sustainability in several areas, including packaging and ingredient sourcing. The brand utilizes recycled materials for its bottles and biodegradable materials for its boxes, aiming to reduce plastic waste in the beauty industry. Additionally, Purito uses soy-based ink for printing on packaging, which minimizes harmful environmental impact and further aligns with its eco-friendly goals. Purito also emphasizes responsible ingredient sourcing, choosing natural and safe ingredients like Centella Asiatica, which is known for its soothing properties and is sourced with attention to minimal environmental impact.

Ingredient transparency is central to Purito's approach; the brand provides detailed information about each ingredient, enabling consumers to make informed choices about their skincare. Despite these positive strides, Purito's sustainability efforts lack publicly available information regarding carbon footprint reduction strategies or third-party environmental certifications. Although they have implemented meaningful packaging initiatives, more comprehensive efforts in energy reduction or waste management would strengthen their sustainability profile further.

Non-toxicity

score : Coming soon

Purito is committed to formulating products that prioritize safety and skin health. The brand avoids potentially harmful substances such as parabens, sulfates, artificial fragrances, and essential oils, instead opting for clean and skin-compatible ingredients. This dedication to non-toxic formulations has made Purito popular among consumers seeking gentle and effective skincare without harsh additives.

In addition, all of Purito's products are 100% vegan and cruelty-free, aligning with preferences for ethical and health-conscious skincare. However, despite these practices, the absence of certifications like EWG Verified or COSMOS makes it difficult to fully assess the non-toxicity of all ingredients used. Independent verification would enhance credibility and assure consumers of ingredient safety.