Brand Rating:

Pyra Beauty

Conscious

8/10

Score 8/10

Our ratings are based on a scale from 1 (Avoid) to 5 (Top Choice).
See how we rate.

Rated: October 15, 2025
Category: Beauty care
Subcategory: Makeup

Overview:

Sustainability 7.0/10

Non-toxicity 10.0/10

Pyra Beauty is a small cosmetics brand that offers a handful of plastic-free, non-toxic makeup products.

Highlights

• Recylable, plastic-free packaging

• Small, women-owned business

• Non-toxic formulations

Sustainability

score : 7.0/10

Packaging

Pyra Beauty offers only recyclable packaging. Exact details are unavailable but all packages are plastic free and include either paper materials or glass and aluminum (forever recyclables).

Material Sustainability

Pyra's materials are minimal, simple, and sourced from low-impact crops with the exception of Vanilla Planorifa in their Sunkissed Foundation. Vanilla planorifa is categorized as an endangered plant species and should be omitted from beauty products.

Energy Use and Footprint

There is little information regarding production emissions and reductions. Pyra Beauty is a small business and overall footprint is likely smaller than industry standards.

Waste Management

There is little available information regarding waste mitigation strategies in production. As a small business, waste is likely less than that of industry standards.

Business Model

Pyra Beauty only offers 5 products, making their collection abundantly evergreen with essentially no product churn. They clearly prioritize quality over quantity and discourage impulse spending.

Non-toxicity

score : 10.0/10

Pyra's ingredients are non-toxic and carry at most negligible or minimal risk for those with especially sensitive skin. They use lecithin based emulsifiers instead of harmful industry standards like polysorbates.

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