Brand Rating:

W&P

Conscious

Coming soon

Score Coming soon

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Rated: October 15, 2025
Category: Home
Subcategory: Kitchen

Overview:

Sustainability Coming soon

Non-toxicity Coming soon

W&P is a Brooklyn-based company founded in 2012 by Eric Prum and Josh Williams, specializing in innovative and sustainable kitchenware and food storage solutions.

Highlights

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Sustainability

score : Coming soon

W&P integrates sustainability into their product development through the use of durable materials and reusable designs. Their Porter collection, which includes reusable containers and silicone bags, is specifically designed to replace single-use plastics. The company employs minimalistic, recyclable packaging, prioritizing paper-based materials to reduce waste.

However, though W&P highlights their use of BPA-free plastics, it is important to recognize that these materials are still plastics, which have long-term environmental implications. Even when marketed as safer alternatives, plastics often contribute to pollution at the production and end-of-life stages, especially if not recycled properly.

Additionally, W&P does not disclose detailed information regarding their raw material sourcing or energy use during production. A lack of transparency about their carbon footprint and absence of third-party sustainability certifications leaves unanswered questions about the overall environmental impact of their operations.

Non-toxicity

score : Coming soon

W&P prioritizes the use of food-safe, non-toxic materials in their product lines. All plastic components are free from Bisphenol A (BPA), reducing potential health risks associated with this chemical. Additionally, the brand uses food-grade silicone and stainless steel, both of which are durable, long-lasting, and safer alternatives to conventional plastics.

However, the reliance on BPA-free plastics warrants scrutiny. BPA-free labeling can often be misleading, as the substitute chemicals used (such as BPS) may not have undergone the same level of safety testing. Moreover, W&P does not currently hold third-party certifications such as MADE SAFE® or EWG Verified to provide additional assurances of material safety. Expanding their transparency through certifications and avoiding plastics altogether would significantly enhance their standing as a truly non-toxic and environmentally conscious brand.