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Melhem Scientific · Apr 13 · 3 min read

The key, as always, lies in the details. Removing water is not enough if it leads to other environmental trade-offs o...

Melhem Scientific · Apr 06 · 4 min read

Sunscreen is a tool that serves a purpose. It shields the skin, reduces the risk of damage, and supports public healt...

Melhem Scientific · Mar 30 · 4 min read

Many of the products marketed as clarifying or deep-cleaning are designed to strip away oils and bacteria. But your s...

Shifting Gaia Team · Mar 27 · 1 min read

The fragrance industry has long been shrouded in secrecy, with "fragrance" or "parfum" on ingredient lists often conc...

Garrett Stockwell · Mar 24 · 3 min read

Sustainability is nearly impossible to measure when no one is obligated to name their materials. And that makes susta...

Melhem Scientific · Mar 23 · 6 min read

Without accountability, the word natural becomes just another marketing tool: attractive, reassuring, but ultimately ...

Shifting Gaia Team · Mar 19 · 2 min read

These six companies are proving that effective, nourishing haircare doesn’t need to come wrapped in plastic.

Garrett Stockwell · Mar 17 · 4 min read

Enshrined in the uncomfortable fluorescent rows of drugstore shelves, the haircare industry has built its promise on ...

Melhem Scientific · Mar 16 · 4 min read

Beauty marketing thrives on excess: quick-to-expire trends, mountains of plastic waste, and a never-ending undercurre...

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