articles

The Dark Side of 'Natural' Beauty
Melhem Scientific · · 6 min read

The Dark Side of 'Natural' Beauty

Without accountability, the word natural becomes just another marketing tool: attractive, reassuring, but ultimately ...

The Future of Sustainable Skincare
Melhem Scientific · · 4 min read

The Future of Sustainable Skincare

Beauty marketing thrives on excess: quick-to-expire trends, mountains of plastic waste, and a never-ending undercurre...

9 Easy Eco-Swaps You Can Make Today
Shifting Gaia Team · · 4 min read

9 Easy Eco-Swaps You Can Make Today

A sustainable lifestyle doesn’t have to be complicated or expensive. Really, most eco-swaps are about breaking small ...