Pet Shampoo | Soothing & Deodorizing | Wild Heart
Wild Heart Pet Shampoo from Rustic Strength brings the same ingredient transparency the brand is known for into your pet's bath routine. Built on coconut-based and plant-based cleansers, including cocamidopropyl betaine and decyl glucoside, this pH-balanced formula lifts excess oils, dirt, and odor-causing residues from the coat without stripping it dry. It's feline-safe, hypoallergenic, and completely dye-free, making it a practical choice for households with sensitive or multi-species pets.
- Coconut-derived cleansers with vegetable glycerin remove malodors and residue while leaving the coat moisturized rather than brittle or irritated.
- Free from sulfates, parabens, phthalates, silicones, 1,4-dioxane, formaldehyde, and SLS/SLES, so there are no harsh chemicals working against your pet's skin barrier.
- 100% biodegradable and septic-safe, with glass and plastic container options from 16 oz up to gallon size to suit your household's pace of use.
- Small-batch production at a family-run facility in the Ozarks means consistent freshness and real accountability over every batch.
If you've been looking for a pet shampoo with a fully readable ingredient list and no compromise on gentleness, Wild Heart is a straightforward upgrade for dogs and cats alike.
Return Window
Returns within 30 days for unused items.
Exchanges
Exchanges for damaged, defective, or incorrect items. Handled case-by-case.
View shipping + refund details
Return Shipping
Customer covers return shipping unless stated otherwise.
Refunds
Refund issued for product price minus original shipping, a 5% restocking fee, and 3 % proccessing fee.
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About the brand
Rustic Strength
Rustic Strength is a family-owned brand producing refillable, non-toxic cleaning, laundry, and personal care products designed to reduce waste and exposure to harmful chemicals.
Highlights:
- Closed-loop packaging and refills
- Plant-based, sustainable ingredients
- Non-toxic formulations
- Cruelty-free

