440+ Brands Rated
84 Available to Shop
Zero Paid Placements

How We Rate Every Brand

sustainable practices

We look at packaging, ingredient and material sourcing, emissions, waste, & business model.

non-toxic ingredients

We analyze full ingredient lists to measure how safe they are for your health.

social responsibility

We research fair labor practices, animal welfare choices, and community impact efforts.

the five tiers

avoid

1.0 - 4.5

poor

4.6 - 5.4

average

5.5 - 6.4

conscious

6.5 - 7.9

top choice

8.0 - 10

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how it works
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