Plaine Products Purple Shampoo is built for blonde, silver, grey, and highlighted hair that deserves more than a generic tone fix. Violet No. 2 pigment neutralizes brassiness at the wash stage, while aloe leaf juice, hibiscus flower extract, and sweet almond and castor seed oils work alongside coconut-derived cleansers to leave hair clean without stripping moisture or color. The cherry almond scent comes from a blend of cinnamon leaf, cedar, and amyris oils, giving the routine a warmth that feels considered rather than added as an afterthought.
- Sulfate-free, biodegradable cleansers lift buildup gently, making this suitable for color-treated, natural silver, and highlighted hair without compromising tone.
- Bottled in reusable aluminum with a refillable pump option, the packaging is designed to stay in use rather than be discarded after one cycle.
- Vegan, cruelty-free, and non-GMO with a fully transparent ingredient list, including bamboo extract and glycerin for moisture support wash after wash.
- Available in a 2.5 oz size with pump included, offering a practical entry point for travel or a first try before committing to the full 10 oz.
If you are maintaining a fresh toner or managing natural silver, this purple shampoo fits cleanly into an existing routine. Choosing the refill format means the same bottle keeps going, and nothing gets thrown away just to start fresh.
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Customer Reviews
This purple shampoo is gentle but effective. It tones brassiness without drying out my hair, which is something I always struggle with when using purple shampoos. The Cherry Almond scent is subtle and warm and my hair feels clean, soft, and noticeably brighter after each wash. I also love that it lathers well without needing a ton of product.
Works great, but wish there was a non-scented version. Or frankly anything but almond cherry.
I just wanted to thank you for your purple shampoo. I've been battling brassy hair forever and have tried dozens of brands, but nothing has worked like yours! My girlfriend bought me a bottle as a gift, and I was shocked by the results-everyone at work thought I had my hair professionally colored the next day!
Thank you for creating such an amazing product, and please consider making it available in gallon bottles!
This product smells very good and it also made my gray pop. I love it!
I love this purple shampoo! I can't believe I found a sustainable purple shampoo, something I thought couldn't even exist! Unlike other ones I've tried, this one doesn't dry my hair and it feels super gentle and moisturizing. It also smells so good; the Cherry Almond scent reminds me of cherry pie. So sweet! It's also really effective in balancing out the brassiness in my hair <3 if you have bleach or highlighted hair, this product is a must!
About the brand
Plaine Products
Plaine Products is a refillable beauty and personal care brand offering zero-waste, non-toxic, and vegan products, focused on eliminating single-use plastic through aluminum bottle reuse systems.
Highlights
- Refillable aluminum bottle system
- Plastic-free shipping materials
- Carbon-neutral shipping
- Plant-based, aloe-based formulations
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