Soothing Shampoo | Wild Flowers
Rustic Strength's Soothing Shampoo in Wild Flowers is a plant-based shampoo built around genuine ingredient transparency and a scent that earns its name. Wild Flowers opens with bright citrus from orange, lime, and bergamot essential oils, settles into soft florals and lush greenery, and finishes with a quiet warmth from ginger. Small-batch and family-made in the Ozarks, it arrives fresh because that matters here.
- Coconut-derived cleansers (cocamidopropyl betaine and cocamidopropyl hydroxysultaine) lift excess oil and product residue without stripping the scalp's natural moisture balance.
- Kosher vegetable glycerin draws moisture into the hair shaft, keeping the scalp hydrated and reducing dryness or flakiness with regular use.
- pH-balanced, dye-free, and hypoallergenic formula is color-safe and gentle enough for sensitive or easily irritated scalps.
- Phthalate-free fragrance, free from carcinogens, sulfates, parabens, silicones, and formaldehyde, so what goes on your hair is straightforward to understand.
Available in sizes from 16 oz plastic up to gallon glass, the Soothing Shampoo fits everyday routines and low-waste refill habits equally well. Pair it with Rustic Strength's Coconut Conditioner for a complete wash-day system.
Return Window
Returns within 30 days for unused items.
Exchanges
Exchanges for damaged, defective, or incorrect items. Handled case-by-case.
View shipping + refund details
Return Shipping
Customer covers return shipping unless stated otherwise.
Refunds
Refund issued for product price minus original shipping, a 5% restocking fee, and 3 % proccessing fee.
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About the brand
Rustic Strength
Rustic Strength is a family-owned brand producing refillable, non-toxic cleaning, laundry, and personal care products designed to reduce waste and exposure to harmful chemicals.
Highlights:
- Closed-loop packaging and refills
- Plant-based, sustainable ingredients
- Non-toxic formulations
- Cruelty-free

