Innisfree has implemented a few initiatives to promote sustainability. The Green Forest Campaign focuses on reforestation effort and has helped to plant 260,000 trees between 2012 and 2022 in various regions. They also use recycled materials in their packaging to reducing plastic usage. Still, single-use plastics, even when made from recycled materials, contribute significantly to environmental degredation.

However, Innisfree has faced criticism for greenwashing, particularly regarding misleading packaging claims, such as labeling plastic containers as "paper bottles". Additionally, while the brand promotes natural ingredients, the environmental impact of sourcing and production processes lacks comprehensive transparency.

Innisfree markets its products as containing naturally derived ingredients from Jeju Island, such as green tea, volcanic clusters, and camellia. The brand avoids certain harmful chemicals, including parabens and mineral oils. However, some products contain synthetic fragrances and preservatives, which may cause irritation for sensitive individuals. The absence of certifications like EWG Verified or COSMOS makes it challenging to fully assess the safety and non-toxicity of all ingredients used.

Innisfree is certified cruelty-free by PETA, indicating that the brand does not test its products on animals. However, the brand operates in markets where animal testing is required by law, such as mainland China, raising concerns about its cruelty-free status. Information regarding labor practices, supplier standards, and initiatives to ensure fair wages and safe working conditions throughout its supply chain is limited. The lack of transparency in these areas raises questions about the brand's overall social responsibility.