IDUN Minerals Matte Lipstick delivers full-coverage colour with a velvety finish, built on a mineral-based formula that keeps the focus on clean, skin-kind ingredients. Highly purified mineral pigments give each shade its rich, true-to-pan payoff, while Nordic cloudberry oil (Rubus Chamaemorus Seed Oil) and vitamin E work alongside the formula to condition as you wear. Five nature-named shades span a considered range, from the soft warmth of Hjortron (Peach Nude) to the depth of Jungfrubär (Burnt Sienna).
- Long-wearing, full-coverage formula with highly purified mineral pigments for consistent, buildable colour that holds through the day.
- Nordic cloudberry oil and vitamin E bring a conditioning quality to the matte finish, keeping lips comfortable rather than dry.
- Vegan and free from black plastic, reflecting IDUN Minerals' ongoing commitment to more sustainable packaging and ingredient transparency.
At 4 g / 0.14 oz, this matte lipstick is compact enough for everyday carry and versatile enough to double as a cheek colour. Choose your shade and wear it as a complete look or a starting point.
About the brand
IDUN Minerals
IDUN Minerals is a Swedish beauty brand focused on clean, mineral-based makeup and skincare with a commitment to vegan formulations and sustainable practices.
Highlights
- Mono-material all-PE lip gloss tubes
- No microplastics or PFAS chemicals
- Asthma Allergy Nordic–recommended mineral foundation
- Bio-based Green PE (sugarcane) tubes

