Rustic Strength Laundry Detergent in Lavender is a concentrated liquid formula built from renewable plant and earth mineral-derived ingredients, including real Lavandula Angustifolia oil and linalool, its naturally occurring aromatic component. Made in small batches at a family-run facility in the Ozarks, it brings genuine ingredient transparency to a chore most people do every week.
- Concentrated, plant and mineral-derived formula works in both regular and HE washers, reducing how much you use per load.
- Hypoallergenic, dye-free, and free from phthalates, parabens, optical brighteners, and petroleum-based ingredients, making it a considered choice for sensitive skin.
- 100% biodegradable and certified safe for septic and greywater systems, so what rinses out stays gentle on water systems downstream.
- Color-safe across fabrics, with no chemical binders that leave residue or trap scent in fibers after washing.
- Available in 24 oz glass, half gallon, and gallon sizes in both glass and plastic, so you can match your format to your household routine.
The lavender scent rinses clean rather than lingering, which is by design. If you want a subtle scent on dried laundry, a few drops of essential oil on wool dryer balls does the job without adding anything to the wash itself.
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About the brand
Rustic Strength
Rustic Strength is a family-owned brand producing refillable, non-toxic cleaning, laundry, and personal care products designed to reduce waste and exposure to harmful chemicals.
Highlights:
- Closed-loop packaging and refills
- Plant-based, sustainable ingredients
- Non-toxic formulations
- Cruelty-free
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