small changes, big impact

it's time to rethink your routine

Most environmental impact is built into the products we use, the materials around us, and the things we rely on without really looking at them.

Because it’s familiar, it often goes unnoticed.

So we're breaking down your home into key spaces and looking at what’s actually there, and what we can do better!

It's the small swaps that add up into a more eco-friendly life!

choose a room to get started 👇

save 15% on everything this earth month! 🌎

shop the essentials

every brand, rated for you

Our Rating Scale

Avoid

Avoid

Score 1–2

Brands in this category demonstrate total disregard for sustainability and ethical practices. They contribute actively to degrading the environment and distribute products that are dangerous for consumers.

Poor

Poor

Score 3–4

Brands in this category may implement some sustainable measures or practices, but these are largely inadequate. They have not gone far enough in reducing their impact or safeguarding the health of consumers.

Average

Average

Score 5–6

Brands in this category have begun making meaningful strides toward sustainability but lack the commitment needed to meaningfully reduce impact. These brands have done some work but are still beneath the threshold for recommendation.

Conscious

Conscious

Score 7–8

Brands in this category demonstrate a strong commitment to sustainability; they have implemented meaningful measures to safeguard the health of people and the planet. They meet our requirements for product recommendation.

Top Choice

Top Choice

Score 9–10

Brands in this category have excelled in minimizing their impact and providing safe products for consumers. They've implemented robust and comprehensive action to ensure maximum sustainability and set an example for their industries.